A company specialising in luxury clothing, homeware and gifts is set to open a new store in the centre of Hitchin.

The White Company is reportedly due to open in mid-October after taking over Joules' former site on Bancroft.

It comes after Oliver Bonas took over Paperchase's former site, also on Bancroft.

The White Company is currently recruiting staff for the new store, including a full-time assistant store manager and a part-time sales advisor. For more information, and to apply, visit careers.thewhitecompany.com/opportunities and select 'Hitchin' from the drop-down location menu.

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With a small government grant and £6,000 inheritance, The White Company was started by Chrissie Rucker in 1994 as a 12-page mail-order brochure, and has grown into a multi-channel, international business.