A YouTube star with more than two million subscribers has praised Hitchin's Nibbles after visiting the new café today (June 8).
Max Fosh posted on his Instagram story after visiting the business in The Arcade, praising them for their "belting" coffee.
"Had a belting cup o'beans at @nibbles_hitchin. Check 'em out," he wrote alongside a photo of an iced coffee being made.
The 28-year-old has become one of UK YouTube's most popular figures since launching his channel in 2016, racking up more than 316 million views on the platform.
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A number of his videos have gone viral too, with his 'I Made Tourists Think They Landed At The Wrong Airport' video, where he placed a "Welcome to Luton" sign at Gatwick making national news and being viewed 11 million times.
READ MORE: Nibbles review: 'One of Hitchin's very best lunch spots'
Nibbles were quick to thank Max on their Instagram, posting: "Super excited today to have welcomed our very first celeb customer!
"Thanks @max.fosh for the shout out!"
Nibbles is Hitchin's newest food spot having opened earlier this month after taking over the lease for The Arcade unit formerly occupied by Rose Buds Café and Tearoom.
New owners Luke and Tariq have quickly established their business as one of Hitchin's most popular lunch spots, while coffee maestro Phill would have whipped up the drink Max Fosh enjoyed.
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