The Coca-Cola Christmas truck paid a visit to Baldock over the weekend, with hundreds braving the cold to enjoy the festivities.

As part of ‘The Magic of Giving’ Christmas campaign, Coca-Cola’s Truck Tour stopped outside Baldock's Tesco Extra in High Street on Sunday.

Families turned out to get a glimpse of the truck, which saw selfie stations and food trucks set up shop for visitors to enjoy.

The Comet: Crowds queued to get a glimpse of the Coca-Cola truck in BaldockCrowds queued to get a glimpse of the Coca-Cola truck in Baldock (Image: Martin Wootton)

The tour aims to support those experiencing food poverty in the UK. For every person that attends the Coca-Cola Truck Tour, Coca-Cola Great Britain will fund the equivalent of one meal for a person in need.

Kickstarting the ambition, the equivalent of 100,000 meals have already been donated to FareShare.

The Comet: Visitors braved the cold to enjoy the Coca-Cola truck in BaldockVisitors braved the cold to enjoy the Coca-Cola truck in Baldock (Image: Martin Wootton)

The Comet: Mini Coca-Cola Zero cans were handed out to visitors in BaldockMini Coca-Cola Zero cans were handed out to visitors in Baldock (Image: Martin Wootton)

The Comet: Visitors came along to enjoy Coca Cola's Baldock stopVisitors came along to enjoy Coca Cola's Baldock stop (Image: Martin Wootton)

The Comet: Coca-Cola truck visits BaldockCoca-Cola truck visits Baldock (Image: Martin Wootton)

The Comet: Families enjoy the Coca-Cola truck in BaldockFamilies enjoy the Coca-Cola truck in Baldock (Image: Martin Wootton)