Savage Macbeth, a negotiation skills training and consultancy business based in Letchworth, has won the Federation of Small Businesses (FSB) East of England Start-Up Business of the Year award for 2023.
The company beat six other finalists to the award, which was one of 12 categories being contested. They will now compete with the other regional winners for the prestigious national award at the UK-wide finals, which will be held in May 2023.
Savage Macbeth was founded in January 2021, during the Covid-19 pandemic, and provides training in negotiation skills and commercial conflict resolution.
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Sam Macbeth, chief negotiation officer and co-owner of the business said: “Starting a new business in the middle of a pandemic wasn’t easy – you didn’t know for sure what the world was going to look like after.
"We reminded ourselves that conflict in business, and in life, is part of the human condition.
"With our knowledge and skills, we backed ourselves to build something better than the competition that would meet the challenges of today and the future.
"So far, the feedback shows that we’ve definitely made a great start”.
The awards took place at Rowley Mile Racecourse, Newmarket on the afternoon of Friday, March 17, with approximately 200 people in attendance from a variety of small businesses.
The FSB Awards celebrate the achievements and contributions of small businesses and the self-employed across the UK, with over 3,000 entrants in 2023.
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